CFCL Signs Exclusive Distribution Agreement with SHINSEGAE INTERNATIONAL to Strengthen Strategic Expansion in Korea

As Japan’s first truly global fashion brand, CFCL has signed an exclusive distribution agreement with SHINSEGAE INTERNATIONAL (SI), a key subsidiary of one of Korea’s most leading retail groups, the SHINSEGAE Group.

With South Korea rapidly emerging as a global hub for media influence, fashion leadership, and cultural transmission, the market represents not only a regional growth opportunity but also a critical platform for CFCL’s global brand strategy. Through this partnership, South Korea will become one of CFCL’s most strategic bases for international expansion.

Under the terms of the agreement, SI will act as CFCL’s strategic partner for sales, marketing, and public relations activities within the Korean market. This includes wholesale distribution, e-commerce, and retail development. Store rollout is currently planned for as early as the first half of 2026. If realized, this would mark CFCL’s first mono-brand store outside of Japan.

As CFCL continues to grow as a global brand, we are committed to working with trusted partners in each region to offer tailored brand experiences rooted in local culture and consumer expectations. South Korea represents a vital market not only within East Asia but globally, and this partnership is expected to deepen customer engagement and build long-term brand equity in the region.

For CFCL, this agreement is not merely a business expansion - it’s a commitment to building authentic, lasting relationships in the region. The collaboration with SI enables CFCL to explore new creative opportunities, refine our understanding of the Korean consumer, and thoughtfully integrate local perspectives into our global brand expression. This step marks a pivotal moment in CFCL’s journey to becoming a brand that resonates not only in Japan, but with communities across the world.

William Kim, CEO of the Fashion Division at Shinsegae International, stated, “I am thrilled to introduce CFCL, which stands out in the global market through innovative technology, craftsmanship, and design philosophy. We will implement various strategies to widely communicate the product quality and appeal of CFCL to Korean customers.”

Naohiko Matsuura, CFCL COO said, “Our partnership with SI is a strong testament to CFCL’s deep commitment to the Korean market. We look forward to building long-term brand value together through shared vision and trust.”

Shinsegae International, part of Shinsegae Group—Korea’s premier global commerce ecosystem—is a leading force in the country’s fashion, beauty, and lifestyle sectors. With a portfolio of 70 iconic global and Korean brands and a nationwide network of 1,100 stores, the company also operates SHINSEGAE V, Korea’s foremost digital commerce platform dedicated to luxury.

Shinsegae International holds an industry-leading track record in identifying market whitespace and successfully growing over 100 brands within the Korean market, backed by deep market expertise and strategic insight. Growth strategies are customized for each brand, combining data-driven intelligence with nuanced distribution and content planning—while honoring the brand’s unique creativity and authenticity.