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PHILOSOPHY

The CFCL brand name stands for Clothing For Contemporary Life. By not merely expressing individual designers’ aesthetic sensibilities, CFCL’s clothing is designed to serve as tools for people to use in their lives.

Our clothing for contemporary life comprises three elements: sophistication, consciousness, and comfort and easy care. From daily life to going out to eat at a restaurant, the CFCL style is highly compatible with different scenarios while still being easy to maintain at home and, moreover, responsibly made.

The brand’s core computer programming-aided knitwear is a technology that designer Yusuke Takahashi encountered as a student, and has used for almost all CFCL’s products ever since the brand was launched. Knitwear is generally regarded as casual clothing and rarely worn on special occasions. But today, people want clothing that is more comfortable and easy to move around in. Stretchy and able to fit a wide range of body shapes. Uncomplicated and cozy. CFCL believes knitwear is the right choice for contemporary life.

Since programming-aided knitwear dispenses with the need to cut the material, it results in almost no waste. Moreover, selecting recycled and certified materials makes it possible to produce clothing with a reduced impact on the environment. CFCL was founded in 2020 in the middle of the coronavirus pandemic. In those volatile times, CFCL chose to enter the fashion industry––one of the most polluting industries in the world—because clothing is not only indispensable but also still incredibly influential. In the belief that fashion has the power to change how people feel, think, and act, we create clothing for our contemporary lives.

For more on CFCL’s consciousness, please see this page.

Sophistication
  • Effortless design for any occasion
  • Japanese technology and creation
Consciousness
  • Minimal waste and greenhouse gas emissions
  • Responsible and transparent supply chain
Comfort and Easy-care
  • Stretchy and able to fit a wide range of body shapes
  • Washable at home and quick drying
Knit-ware
Knit-ware

“The word ware is used to describe an object which holds or contains something, such as pottery, cutlery or even data. For Clothing for Contemporary Life, ‘Knit-ware’ means that clothes have the elegance of pottery and the functionality of ware.”

—Yusuke Takahashi

CFCL coined the neologism from the homonymous “knitwear.” The word “ware,” of course, refers to vessels such as pots, plates, and other articles used as tableware, as well as the receptors of data. It expresses the creation of a brand in pursuit of modes of clothing as articles that envelop and contain the bodies of people living modern lives, and especially women taking an active role in society. This notion is at the heart of all of CFCL’s designs, from its debut line to its most recent collections.

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